If thousands of people attend a conference, then hundreds will be giving short updates (less than 140 characters) using their phones via the twitter web application. Every conference has what's called a "hashtag" that people use. For example, the Willow Creek Leadership Summit happening while I type this has the hashtag "#TLS09" which stands for "The Leadership Summit 2009." You can go to twitter.com or one of umpteen apps that have a search window. When you type "#TLS09" in that search window, voila, you have tapped into a stream of comments that create an ERS.



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